Wine and its new containers

24/11/2021 | Uncategorised

When you think of wine, you immediately think of a bottle of wine! And yes, wine has always gone hand in hand with the glass bottle: it is its main container. With the new ecological and environmental issues, new containers are emerging. But would you really be willing to enjoy canned wine?

This is what we will see today with this article on the new innovative containers that we find for wine.

We hope you like it! Good reading

The history of the bouteille

Before we start, we will give you a little reminder about the history of the glass bottle.

The glass bottle appeared in antiquity around 3000 BC. It arrived in Europe only in the Middle Ages. At that time, wine was consumed in taverns and the bottle made it possible to ensure the journey between the cellar and the table. It was not yet possible to transport wine in bottles, due to the lack of regulation. It is Louis XV who will authorize the transport of bottles with, at first, champagne in 1728, then Burgundy and Bordeaux. This will make it possible to develop the use of the glass bottle for wine

Since the eighteenth century, there has been no real evolution in terms of containers. The glass bottle has always continued to be used for wine.

Now we realize that the production of glass bottles requires a lot of energy and the recycling of it is not as efficient as we think. This is how new innovations have emerged to revolutionize the container of wine.

Returnable bottles

First, we will tell you about returnable bottles.

The returnable bottle is an alternative to the classic glass bottle and allows you to recycle your bottle directly.Here the bottles are still made of glass but much more resistant in order to wash and reuse them several times. This reduces the environmental impact of a glass bottle by 75%. It can be reused 20 times ! Several companies have been created in France and take care of the treatment and washing of these bottles. There are:

  • The Bordeaux lockerin Bordeaux
  • Consign Up in Toulouse
  • Bout à Bout in Nantes and many others…

All these local companies democratize the concept and encourage other companies to participate in a deposit system.

The BIB (Bag In Box)

The best-known alternative to the glass bottle is surely the BIB: Bag in Box. The name may not tell you much but the BIB is the descendant of the cubi. This soft plastic pocket surrounded by cardboard and with a small tap. The only difference is that the cubi, once opened, lets air through. The wine oxidizes quickly and does not keep. With the BIB, a new system is developed to keep the wine for several months even open. So certainly, the packaging gives less desire than a classic bottle but this container is very practical.

The linen bottle

As an alternative to the glass bottle, we find the linen bottle. Yes yes in linen!

This concept comes from the Toulouse company Green Gen Technologies. They developed a bottle based on flax fibers and woven pine resin and therefore biodegradable. Rest assured the bottle is well waterproof! This bottle is much lighter than a glass bottle. Research is still ongoing to determine the impact on the aging of a wine. The only small problem: the price. This kind of bottle is still very expensive compared to a conventional bottle.


As we know, the packaging and shape of the bottle are important for the consumer, especially with wine. This is how the “bio’teille” is created: a flexible pocket made of recyclable plastic surrounded by a bottle-shaped fiber shell. The latter comes from 100% recycled products (newspapers, cartons). It has 5x less CO2 emissions than a glass bottle, keeps the freshness longer. The bio’teille takes up the principle of the BIB but with a container in the shape of a bottle.

The can

What if I told you that Americans drink their wine in cans! And yes, on the other side of the Atlantic the can of wine explodes. More than 100 references are available throughout the USA and now in Canada. The practicality and the small format please a lot. It remains fresh, easily transported and has the ideal quantity for a person. There is colorful, dynamic packaging and completely different from the classic bottle of wine.

To see if this trend comes to France and seduces consumers!


And finally, we will tell you about bulk. You can now come to the store with your own bottle to re-fill it! This system is not yet widespread but remains full of future. At several wine merchants in France, systems are set up to sell wine in bulk. Each customer comes with his glass bottle and serves the desired amount of wine through a tap. This allows the bottle to be reused every time. However, few wines are available in bulk, which limits the choice.

And now you all know about the new containers that compete with the classic glass bottle. We must now wait and see if this is introduced into our consumption patterns. Because not all consumers may be ready to give up the glass bottle. It still represents a certain tradition and the French are attached to the noble side of glass. Serving a grand cru in a can is not necessarily to everyone’s taste; )

And you, you would be ready to taste wine in one of these new containers? Tell us if you have already tested wine in one of these new containers and give us your opinion!

See you soon for new news!

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